Validate and Build Your App MVP in Days Not Months
Join the 10% of startups that succeed by validating early and iterating fast
90% of startups fail (CB Insights, 2024). Don't waste months building the wrong product. Test your market fit in weeks with our AI-powered rapid prototyping – 85% faster and 89% more affordable than traditional development.

Validate
Ideas,
cost-effectively

Create
Fast,
functional MVPs

Iterate
Fail/pivot,
or succeed/launch
Learn Our Process
Quickly Moving from Concept to Market is Challenging
Being able to rapidly prototype and validate your digital applications makes all the difference between success and failure. Yet, startups and SMBs have an uphill battle.
Limited Resources
Traditional development teams are expensive and time-consuming to build, making rapid iteration nearly impossible.
Market Uncertainty
Without quick validation, you risk building something nobody wants, wasting precious time and capital.
Technical Complexity
Modern software development requires expertise across multiple domains, creating barriers to entry for innovators.
The Startup Reality Check
Don't become a statistic. Validate fast, iterate smart.
Our Rapid PrototypingWorkflow
From concept to deployment in days, not months. Our streamlined process leverages AI-powered development to accelerate every phase of your project.

Discovery & Planning
You're startup idea has been living in your head for awhile now, but have you considered all the factors you need to test to determine success? With our guidance, we help you understand all the pain-points, pitfalls, and problems you might not have considered so we can create a comprehensive validation plan.

Market Validation & User Testing
Your startup sounds great...but how will your target market respond? Our modern market validation techniques include evaluating customer behavior, existing workarounds, and Time-To-Value to provide the customer feedback you need for product-market fit.

AI-Powered Rapid Prototyping
Working collaboratively, we develop a detailed Product Requirements Document (PRD) using rapid prototyping methodologies to guide our AI-powered development process. With PRD in hand, we leverage AI development tools to create multiple functional MVP prototypes, testing various user interface designs and core feature implementations for your SaaS or digital product.

Iterative MVP Development
With market validation insights, we refine and enhance your minimum VALUABLE product through rapid iteration cycles, incorporating user feedback and market research to optimize for startup success and scalability.

Launch & Deployment
Time to launch your validated MVP! We deploy your product to production, provide comprehensive handoff documentation, and offer ongoing development support to ensure your startup's continued growth.
Why Choose Our Process?
TransparentPricing Options
As a startup or SMB, budgets can be tight. With Expected X, we offer a flexible equity system for balancing upfront costs with our own investment in your success. Compare our $3K-15K rapid prototyping to traditional development.
Traditional vs Expected X
Traditional Development
Expected X
Service Tiers
Choose the service tier that best fits your needs and stage of growth
🎯 VALIDATE
"Transform your startup idea into validated market data using the LAUNCH Framework's Fake Door Testing methodology. Know with certainty whether to build, pivot, or stop—based on real user behavior, not opinions."
What's Included:
- •XYZ Hypothesis Development: Strategic framework design and MEH statement creation
- •Landing Page Creation: 3-6 professional Painted Door test variants with behavioral tracking
- •Multi-Channel Testing: $1000 ad spend across Facebook, Google, and LinkedIn
- •Behavioral Analytics Setup: Complete tracking infrastructure (heatmaps, session recordings, conversion funnels)
- •Customer Interviews: 5-10 behavioral validation interviews from engaged users
- •Comprehensive Validation Report:
- - Customer Demand Score (CDS) calculation- Channel performance analysis- Feature prioritization matrix- Pricing sensitivity insights- Clear GO/PIVOT/STOP recommendation
🚀 CREATE
"Get a fully functional MVP built, delivered in 4 weeks based on validated market demand. We combine behavioral validation with rapid development to build exactly what users want."
What's Included:
- •Context Engineering Development: AI-powered rapid prototyping
- •Feature Implementation: Based on behavioral validation data
- •Must-have features (>30% engagement)
- •Core user flows validated through testing
- •Payment/subscription integration if validated
- •Fully functional web application
- •Mobile-responsive design
- •User authentication system
- •Basic admin dashboard
- •Database setup and hosting
- •Launch Support:
- - Beta user onboarding (from validation email list)- Initial user feedback collection- 2 iterations based on feedback- Basic documentation
🎖️ ITERATE/SCALE
"Transform your validated MVP into a scalable, production-ready product with continuous iteration based on user behavior and market feedback."
What's Included:
TIER 1:
- • 40 hours of development/month
- • Bug fixes and maintenance
- • Performance monitoring
- • Monthly behavioral analytics report
- • Quarterly growth strategy session
TIER 2:
- • 80 hours of development/month
- • 2-3 new features/month
- • A/B testing implementation
- • Conversion optimization
- • Bi-weekly deployments
- • Weekly metrics dashboard
- • Monthly growth experiments (3-5 tests)
Core Services Across All Tiers:
- •Continuous Validation: Ongoing Painted Door tests for new features
- •Behavioral Analytics: Deep user behavior analysis and insights
- •Context Engineering: Rapid iteration using AI-powered development
- •Growth Experiments: Data-driven optimization
- •Technical Scaling: Performance optimization and infrastructure
- •Market Expansion: Testing new segments and channels

Frequently AskedQuestions
Everything you need to know about our rapid prototyping process, pricing, and how we can help accelerate your project.
Still have questions?
We're here to help! Schedule a free consultation to discuss your project requirements, timeline, and how our rapid prototyping process can work for you.
Let's Build SomethingAmazing Together
Ready to accelerate your project? Tell us about your vision and we'll show you how our rapid prototyping process can bring it to life.